list 5 new trends expected in 2016 in food online ordering

1.)Companies within the industry will merge to expand market penetration.

Also mentioned in the Daedal report, and further elaborated on in the second link I've shared with you, is the rate at which the global food online market is growing and more importantly, the potential room for further growth. Based on the figures identified in this TechCrunch article and the important comparison between existing investment and market saturation, the second important trend to highlight is:
2.) In 2016 investors continue to lay claim to the still unsaturated online food ordering market. The last line of the article beautifully explains this trend, "The direction we’re heading in is pretty clear, and industry experts tend to agree that online orders are expected to surpass offline orders sometime within the next decade. The key takeaway is that we’re in the very early stages of a broad, secular shift to online/mobile ordering. And it is this paradigm shift in the industry that is the driving force behind all the dollars being thrown into the space as investors place their bets on which horse ultimately turns into that proverbial sought-after unicorn."

Stemming from this need to exploit the online food ordering market potential, the third trend I have extrapolated for you is:
3.) The growing segmentation of online food ordering into niche markets. The 2015 Fortune article reveals just how specific these new niche food delivery services are in the U.S; the article highlights the amount of space available in this market for more specified food delivery and online ordering services quoting, “No one product will own the entire market, says Garg. A lot of these companies are complementary with one another.” However, it is the recent interview with Feastly co-founder, Noah Karesh, that plants this trend firmly in 2016: "...what we’ve built is a marketplace that allows any chef to serve meals wherever they want, whenever they want — whether it’s in their home, at a pop-up venue, or at another location. For diners, we’re trying to create the next global restaurant..."

Beginning to focus on the Indian market, the next article I've selected for you almost sounds like it contradicts trend #2. The in-depth article, written October last year, focuses on the closure of several food delivery startups throughout India. However, it goes on to confirm the positive outlook of our #2 trend stating, "estimates value that just the grocery delivery portion of food e-commerce in India will be worth $2.7 billion by 2019." As the article goes on to highlight examples of closures from other markets in developed countries, the fourth trend for online food ordering becomes clear:
4.) Slow and steady wins the race! Without proper financing and technical know how to properly scale up, many over ambitious online food ordering and food delivery companies will fail leaving the remaining few to strategically corner the market.
Based on events in the Indian market the article predicts the same trend will appear internationally in 2016. I've shared an E-commerce article published earlier this month, focusing on the European market, where predictions for who will come out on top are already being made.

My final emerging trend for 2016 in the online food ordering and home delivery global market is so fresh it is less a trend than an intuitive prediction based on case study evidence:
5.) In order to corner the market and maintain customer attention, more companies will be implementing a customer-responsive, evolving business model, be it through speed of delivery, flexibility and quality of product options, or both.
The article exploring this trend, published just last week, rightly points out an apparent lack of guaranteed or standardized quality assurance for many of these services, thus leaving the future of this market quite open-ended. It states, "in today’s technologically and food-obsessed world, the constantly evolving food-delivery game will be worth keeping an eye on. It will be interesting to see which qualities diners value most and how services — both existing and new — attempt to secure their business."